Elevate Your Conference SKILLS
Maximize your conference attendance, boost your event ROI, and stand out of the exhibition crowd with coaching, courses, speaking and retreats led by Tanya Castle.
Conferences, trade shows, exhibitions, expos, and any other industry event you can think of are not cheap, they can range from $10,000 to more than $1,000,000. Factor in that there are more than one a year, it’s clear that you’re spending A LOT of money!
You’ve got to make that money back and then some!
This is where Tanya and her How To Conference team comes in…
Who we work with
We’re focused on people who want to improve their skills, who have a growth mindset, and who are excited to learn. Whether an experienced show goer as a sales rep, solutions engineer, product manager or any other position, or a newbie there’s always something to learn, ways to improve your in-person sales skills and methods to boost your events ROI.
We support: Leaders of startups, SMEs, business development representatives, sales, marketing, product and engineering teams, really anyone that will attend an industry event for their company.
Who need: To improve their company’s events strategy, execution and overall increase their ROI on marketing spend. At a more individual level, people who need to improve their networking, pitching, and sales in a crowded and overwhelming space like a tradeshow hall.
We help by: Developing or fine-tuning an events strategy, preparing teams for the pre, during and post conference experience that includes outreach planning, lead collection at the show and follow-up capture and so much more.
“Tanya’s coaching really helped me improve my ability to plan and execute my conference strategy from simple things like what to pack and wear to difficult things like how to attract prospects to our booth and make the most of our leads following the conference.”
– Stephen Kuban, Head of Growth at the Routing Company.
Courses
If you’re ready to take your events strategy to the next level, make big waves at conferences, expand your sales reach at shows, I highly recommend you sign up for one of HTC’s coaching programs and get the easy to follow, quick to implement, step-by-step tools that have helped countless people boost their events ROI.
Online Course
Tanya’’s step-by-step system for standing out and selling at conferences and trade shows—on your own schedule. This self-paced online course is packed with practical tips, tricks and tools for anyone looking to make events worth it.
Pre-Conference On-site Coaching
HTC’s step-by-step system at your office. Whether it’s your first event or your fiftieth, whether you’re a sales leader, product manager, c-suite executive, this on-site coaching session helps you and your team develop your event strategy, set clear goals, refine your messaging, and prep thoroughly, so when you’re at a show you’re A-game ready.
At Event On-Site Coaching
HTC’s real-time support, right where you need it – at a conference. Bring Tanya or a member of the HTC with your team, to your booth, or event and get live coaching to improve your pitch, navigate the floor, and make the most of every interaction. Ideal for teams that want to level up on the spot or are short on people and need back-up.
About the founder
Tanya Castle didn’t start in sales—she landed in it. From reporting in Africa to communication roles at the UN and international organizations Tanya’s path in sales has been anything but traditional. Her first sales role was for a start-up Ugandan company that made menstrual hygiene products – Tanya’s job, to grow the market across East Africa. This was where she attended her first conference, selling washable reusable sanitary pads to mostly men to include in humanitarian aid packages. Now, more than a decade later, several sales positions and hundreds of conferences, she’s built a successful sales career across multiple industries. With HTC, Tanya is sharing everything she wishes she knew back then, everything that she had to learn on her own over years —so you can show up, stand out, and sell out at every industry event.
Ready to elevate your conference game?
Get the tools, tactics, and confidence you need to make every event count—whether you’re brand new to conferences or a seasoned pro. These programs are designed to help you show up prepared, stand out from the crowd, and leave with real results.