Elevate Your Conference SKILLS
Maximize your attendance, boost your ROI, and stand out from the crowd at industry events with coaching, courses, speaking and retreats led by Tanya Castle and her How To Conference team.
Conferences, exhibitions, trade shows and expos are not cheap to attend. They range from $10,000 to more than $1,000,000 per event. Factor in that there are multiple shows per year and it’s clear it’s A LOT of money!
Time for your business to make that money back.
AND MORE. Time for you and your team to elevate.
Tanya and the How To Conference coaches can take you to the next level…
Who we work with
We’re focused on people who want to improve their skills, who have a growth mindset, and who want to learn. Whether an experienced show-goer – sales rep, solutions engineer, product manager or any other position that hits the road – or a newbie, there’s always ways to boost your in-person sales skills, your company’s show presence, and your events ROI..
Our clients are: Leaders of startups, SMEs, and LEs, sales, marketing, product and engineering teams, basically anyone that will attend an industry event for their company.
Our clients want: To improve their events strategy and execution, deliver on sales and marketing goals, and boost event ROI.
Our clients get: A developed events strategy, a confident team that is prepared for the show – before, during and after it takes place. This includes nailing down event goals, creating networking plans, fine-tuning pitches, outreach planning, lead collection at the show and follow-up capture and so much more.
“Tanya’s coaching really helped me improve my ability to plan and execute my conference strategy from simple things like what to pack and wear to difficult things like how to attract prospects to our booth and make the most of our leads following the conference.”
– Stephen Kuban, Head of Growth at the Routing Company.
Courses
If you’re ready to take your events strategy to the next level, make big waves at conferences, grow your sales, sign up for one of HTC’s coaching programs and get the easy to follow, quick to implement, step-by-step tools that have helped countless people and businesses boost their events ROI.
Online Course
HTC’s step-by-step system for standing out and selling at conferences and trade shows—on your own schedule. This 12-lesson self-paced online course is divided into 3 sections: pre-event, at the event, and post-event. Each section equips participants with the strategies and mindset to confidently navigate conferences, maximize learning, build valuable connections, and achieve their specific goals.
Pre-Conference On-Site Coaching
HTC’s step-by-step guide at your office – tailored to your specific needs and wants. Whether it’s your first event or your 50th, whether you’re a sales leader, product manager, C-Suite executive, this on-site coaching session helps you and your team develop your event strategy, set clear goals, refine your messaging, and prep thoroughly, so when you’re at a show you’re A-game ready.
At Event On-Site Coaching
HTC’s real-time support, right where you need it – at a trade showt. Have a member of HTC join you at your booth, or event and get live coaching to improve your pitch, navigate the floor, and make the most of every interaction. Ideal for teams that want to level up on the spot or are short on people and All-Star need back up.
About the founder
Ready to elevate your conference game?
Get the tools, tactics, and confidence you need to make every event count—whether you’re brand new to conferences or a seasoned pro. These programs are designed to help you show up prepared, stand out from the crowd, and leave with real results.