Elevate Your Conference SKILLS
Conferences, trade shows, exhibitions, expos, and any other industry event you can think of are not cheap, they can range from $10,000 to more than $1,000,000. Factor in that there are more than one a year, it’s clear that you’re spending A LOT of money! You’ve got to make that money back and then some!
Why take your conference skills to the next level?
Because conferences, trade shows, exhibitions, expos, etc. are EXPENSIVE to attend, and it’s time to make that money back!
Each year it costs anywhere from $10,000 to more than $1,000,000 to attend industry events, and often there’s no time or no effort to build a strategy, a plan, and a clear message. It means there’s little return on investment.
How To Conference will change this. Through our coaching online, onsite or a combination of both, our founder and head trainer Tanya helps develop conference strategy for teams and sales reps and prepares them for every step of the event process. She helps identify which events to attend, the objectives for each, in what capacity to attend – speaker, floor walker, booth exhibitor etc., and how to make the event a success. Whether an experienced show goer as a sales rep, solutions engineer, product manager or any other position, or a newbie there’s always something to learn, ways to improve your in-person sales skills and methods to boost your events ROI.
Our coaching and training options to empower your success and maximize your event ROI
If you’re ready to take your events strategy to the next level, make big waves at conferences, expand your sales reach at shows, I highly recommend you sign up for one of my coaching programs and get the easy to follow, quick to implement, step-by-step tools that have helped countless people boost their events ROI.
Online Training
Become unstoppable at industry events. Whether it’s your first conference or your hundredth, Tanya’s expert-led online training equips you with the insider tactics you wish you knew sooner. Perfect for marketing, sales, product, or ops teams—this course is your go-to guide to crush your goals and walk away with results.
Onsite Training
Personalized prep for your next big event. Want tailored advice, custom strategy, and someone to keep you accountable? Work directly with Tanya to master your pre-show plan, sharpen your pitch, and walk into your next industry event with confidence. No fluff—just real, practical insights that work.
COMING SOON
Sign up to be part of our first cohort of kickass conference commandos for $599
Over the course of 10 video lessons, Tanya will cover minor yet important details such as what to pack, how to stand out at your booth, what to eat and drink, to large details such as how to do outreach, where to connect with your prospects, how to have winning meetings and what to to do to ensure your leads hit your CRM and pipeline and so much more. The videos come complete with various templates and worksheets for your use and to assist you in getting real results for you and your company.
If you’d like more personal attention from your conference drill sergeant there’s a hybrid learning option – complete with online video recordings and one on one online meetings. During these meetings Tanya will elaborate on her pre-recorded material as well as answer any questions that you may have.
CONTACT US TO LEARN MORE
Coming Soon
Who we’ve worked with
We’re focused on people who want to improve their skills, who have a growth mindset, and who are excited to learn.
We support: Leaders of startups, SMEs, business development representatives, sales, marketing, product and engineering teams, really anyone that will attend an industry event for their company.
Who need: To improve their company’s events strategy, execution and overall increase their ROI on marketing spend. At a more individual level, people who need to improve their networking, pitching, and sales in a crowded and overwhelming space like a tradeshow hall.
We help by: Developing or fine-tuning an events strategy, preparing teams for the pre, during and post conference experience that includes outreach planning, lead collection at the show and follow-up capture and so much more.
“Tanya’s coaching really helped me improve my ability to plan and execute my conference strategy from simple things like what to pack and wear to difficult things like how to attract prospects to our booth and make the most of our leads following the conference.”
– Stephen Kuban, Head of Growth at the Routing Company.
About the founder
Tanya Castle didn’t start in sales—she landed in it. From field journalism in Africa to spokesperson roles at the UN and selling social impact products in East Africa, Tanya’s path has been anything but traditional. After a decade abroad and hundreds of conferences later, she’s built a successful sales career across multiple industries. Now, she’s sharing everything she wishes she knew back then—so you can show up, stand out, and succeed at every industry event.
Ready to elevate your conference game?
Get the tools, tactics, and confidence you need to make every event count—whether you’re brand new to conferences or a seasoned pro. These programs are designed to help you show up prepared, stand out from the crowd, and leave with real results.