Your Conference Coaching
Get tailored 1:1 coaching to sharpen your strategy, boost your confidence, and sell smarter—before or during your next event.
Online Course
Uplevel your event sales skills
This self-paced learning option is perfect for the busy salesperson, no matter the stage of your career. You can access the 3-part course on your own schedule, from any connected device and wherever you are in the world. The sections which are pre-conference, at the conference and post-conference can be completed in order or the order of your choosing. Individually, each section provides tips, tricks and tools to maximize your event-going experience and together they provide a comprehensive framework for choosing which events to attebd, actionable strategies and a winning mindset to confidently navigate conferences, trade shows and any type of industry event.
Module 1: Setting the Stage – Before You Even Arrive At The Conference
Module 2: Conquering the Conference – Thriving At The Event (Duration: 90-120 minutes)
Module 3: Beyond the Booth – Leveraging Your Conference Experience (Duration: 60-90 minutes)
You’ll walk away with:
- Clear, confident, and concise messaging for step of the event timeline
- A customized event action plan
- Tips for standing out, building thought leadership, and networking
- Strategies and tactics for building an events-going team and inavigating the floor
- A boost of confidence before day one
- Ways to boost attendance ROI
“Tanya’s coaching really helped me improve my ability to plan and execute my conference strategy from simple things like what to pack and wear to difficult things like how to attract prospects to our booth and make the most of our leads following the conference.”
– Stephen Kuban, Head of Growth at the Routing Company.
Pre-Conference On-Site Coaching
Individual or team workshops to shape you into conference commandos
Whether you’re attending your first event, your 100th, are a solo operator or a team lead, this coaching session helps you and the whole show-going group walk in prepared. Together, we’ll clarify your goals, fine-tune your messaging, role-play buyer scenarios, set up a lead capture strategy, and make sure you and your team are prepared to make the most of every interaction. The session can be 1 to 1 or done as a group. Workshops as a group do tend to be more effective as they build a sense of camaraderie and trust among conference-going colleagues.
You’ll walk away with:
- Clear, confident messaging
- Real time feedback
- A customized event action plan
- Prepped answers to FAQs and objections
- Tips for networking and navigating the floor
- A boost of confidence before day one
Available in person or a combination of virtually and in person scheduled around your team’s timeline and events.
The modules are the same as the online course however lengths of each session varies depending on the areas the team would like to focus on:
Module 1: Setting the Stage – Before You Even Arrive At The Conference
Module 2: Conquering the Conference – Thriving At The Event
Module 3: Beyond the Booth – Leveraging Your Conference Experience
“Tanya’s coaching really helped me improve my ability to plan and execute my conference strategy from simple things like what to pack and wear to difficult things like how to attract prospects to our booth and make the most of our leads following the conference.”
– Stephen Kuban, Head of Growth at the Routing Company.
At Event On-Site Coaching
Level up in real time.
Want expert support on-site in real-time? Want to test your conference commando skills during live ‘special operations’? Tanya joins you at your booth and/or event and works hands-on with your team to improve live interactions, tighten your pitch, and help you make stronger, faster connections, with the right people – people you can sell to, partner with, or highlight as references. This is an ideal setting for learning as it allows Tanya to provide feedback in real time and read everyone’s verbal and non-verbal cues and quickly assess strength and areas of improvement. Perfect for CEOs, Sales Managers and teams who want to uplevel their skills quickly and in the thick of things.
What on-site coaching includes:
- Real-time feedback on booth presence and pitch
- Help refining messaging and team flow
- Tips for starting better conversations
- Immediate strategies for handling objections
- On-the-spot adjustments for better ROI
- Strong sense of community and camaraderie between colleagues
Available globally—subject to location, travel, and event dates. Can be combined with HTC’s online course and Tanya’s in-person training at company headquarters or event locations.
Ready to elevate your conference game?
Get the tools, tactics, and confidence you need to make every event count—whether you’re brand new to conferences or a seasoned pro. These programs are designed to help you show up prepared, stand out from the crowd, and leave with real results.