Afripads was Tanya’s first official foray into sales, if you don’t count lemonade stands, garage sales, and a customized picture frame business. Tanya never had plans to go into sales, in fact she earned her Bachelor’s (Honour’s) Degree in Journalism, with minors in Political Science and Spanish at Carleton University in Ottawa, Canada and then completed her Master’s Degree in International Security at The Paris School of International Affairs (Sciences-Po), however the experience of selling fleece hygiene products to men and women in East Africa altered that. She quickly realized that sales changes lives. At its core, sales is solving people’s problems.

Upon returning to Canada after nearly a decade abroad, Tanya officially started her new career. She first sold bikeshare systems around the world, then transit software across North America, and most recently paratransit services in the United States. Now, almost ten years into her sales career, Tanya is teaching the course she wishes she took and writing the book she wishes she read before her first few industry events.  After attending, presenting, and showcasing goods and services at hundreds of trade shows, exhibitions, conferences and any name you want to call an industry event across the globe, including Barcelona, Dubai, London, Los Angeles, Nairobi, New York, Rio de Janeiro and more Tanya can supercharge your skills, help you avoid the pitfalls she fell into, and increase your ROI on events.