We Help To Make Conferences Count
Tanya Castle teaches businesses how to master the art of selling at conferences—based on hard-won lessons from hundreds of events around the world.
Tanya Castle | Conference Sales Speaker & Event Strategy Expert
Tanya Castle is a globally experienced sales professional and speaker who specializes in helping businesses get real results from conferences, trade shows, and industry events. With a background that spans journalism, international development, and nearly a decade in B2B sales, Tanya brings a uniquely practical, people-first approach to every stage she steps on.
After selling everything from reusable hygiene products in East Africa to transit tech across North America, Tanya has attended, presented, and exhibited at over 100 events worldwide—including in cities like Barcelona, Dubai, New York, and Nairobi.
Now, she shares her lessons learned (and mistakes made) to help sales teams:
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Prepare for conferences with a strategy—not just swag
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Stand out in crowded halls and high-pressure pitch settings
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Build meaningful connections that lead to long-term clients
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Maximize ROI from every event, whether they’re exhibiting or attending
Tanya’s sessions are insightful, practical, and full of real-world stories that spark action. Whether you’re new to the booth or ready to level up your results, she’ll teach your team how to make every conference count.
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Over the course of 10 video lessons, Tanya will cover minor yet important details such as what to pack, how to stand out at your booth, what to eat and drink, to large details such as how to do outreach, where to connect with your prospects, how to have winning meetings and what to to do to ensure your leads hit your CRM and pipeline and so much more. The videos come complete with various templates and worksheets for your use and to assist you in getting real results for you and your company.
If you’d like more personal attention from your conference drill sergeant there’s a hybrid learning option – complete with online video recordings and one on one online meetings. During these meetings Tanya will elaborate on her pre-recorded material as well as answer any questions that you may have.
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Ready to elevate your conference game?
Get the tools, tactics, and confidence you need to make every event count—whether you’re brand new to conferences or a seasoned pro. These programs are designed to help you show up prepared, stand out from the crowd, and leave with real results.